Customer reviews are an important part of making sure your customers are satisfied. When you complete a job and close a sale, customers can leave feedback. This can be done on social media or via email. Customer success agents are also available. You can also send automated emails asking for reviews. But make sure to include a personal touch.
Get a steady stream of reviews
Online reviews can be a trusted indicator for businesses. Therefore, it is vital that you have as many positive online reviews as possible. Studies show that 94 percent of customers will avoid a business that has a lot of negative reviews. A steady stream of positive reviews can also help you identify the best quotes to share with potential customers.
It is important to first examine your competitors' listings, and then decide how many reviews you get. It is important to get at most one or two reviews each week or month. It is important to not receive too many reviews, as most people only want to read reviews that are recent.
Request an automated review
The automated review process will ensure that all customers are contacted. With the right software, you can easily set up a process that sends out text messages to customers who are eager to leave feedback. These automated messages can include personalized questions or a Net Promoter Score to measure how your customers feel. A system that is easy to use and adaptable over time will help you get the most benefit from automated reviews.
Automated review management is a great way to save time and money. However, some aspects of review administration are best done manually. Negative reviews, for example, will most likely require you to reply to the review. Whichever option, ensure that you have mapped out your customer journey to better automate this part of the business.
Ask customers
Asking your customers directly for feedback is one of the best methods to obtain more reviews. Your customers can leave reviews right from their website or mobile apps. Your customers should be educated about why they should leave reviews. The more you educate them, the more likely they are to give you a positive review.
Using a third-party review provider can make asking for reviews even easier. This removes the awkwardness many people feel about being asked to review. Also, third-party review providers are known to attract more respondents because they come from reputable companies.
Respond to negative reviews
Negative reviews of your business are not something you should ignore. You need to know how to deal with them. You need to address any concerns as soon as you can, no matter if the reviews are public. Sometimes it is small mistakes that lead to negative reviews. No matter what the review is about, the correct way to respond can help customers win back their business.
Responding to negative reviews is an excellent opportunity to show your customers that you care about their experience. While it can be difficult, interacting with unhappy customers is a powerful way to build customer loyalty and showcase professionalism. If you're feeling hesitant about sharing negative reviews with others, documenting your response process will help you deal with the situation. Training sales reps can help them respond quickly to customer's concerns. Businesses should typically respond to negative reviews within 24hrs. If you can do this, people will trust your business more.