Client testimonials can help you close deals and are an essential part of your marketing plan. It is estimated that 9 out of 10 people trust what an actual person has to say about a company, rather than what the company claims. That is why it is vital to generate testimonials.
Getting Client Testimonials
The first step in collecting testimonials is to make sure that you have the right tools and processes in place to get them. It could be a simple feedback form, a landing page where customers can fill out the information, or even automating it with SuperLinks.
Your team should be able, in the ideal world, to collect testimonials while they are talking with your clients. That's why it's a good idea to give your team some tools and training, so they can request them in a way that feels natural for them.
It is a great idea to send a personalized, letter-style email to customers asking for their testimonials. The email should include a link that will take them to your web page or submission form. This will help you avoid feeling as if you're interrupting a conversation.
Personalizing the request will also show your customer that you care about them and their experience with your product or service. Your customer will also find it easier to write positive reviews about your company.
When you use an email campaign to solicit testimonials, include a letter template so that they don't always have to create the same one. This will save them time, as they won't need to write emails.
This email is also useful to send at the end of the project when the client's mind is still fresh and they remember what you did for them. The client will be more inclined to respond when you ask them to do so.
Depending on what type of product or service you sell, it might be more efficient to send requests after your customers have reached certain milestones with your product. It will vary depending on the type of business you run, so do your research to determine when is best for your customers.
Automated requests are another way to collect customer testimonials. But you need to make sure they're sent at the right time. This can be done by setting up a trigger on your marketing automation platform to send a request automatically when a customer hits a certain milestone.
The best testimonials are the ones that describe how your service or product has helped a particular client. This helps prospective customers understand exactly how your product or service can help them, and it will be more likely to persuade them to take action.
Use testimonials as social proof to help your sales team make more sales. Additionally, they are an excellent method to get referrals by happy customers.