Feeds on Google
People have always relied on the search engine to answer their queries, learn new things, and keep up with their favorite topics. With our new feed experience, it's easier than ever to find, discover, and stay connected with what matters to you most.
Review and rating of products
Potential shoppers search for products online to find reviews that help them make a decision about whether or not to purchase. These ratings are crucial for online sellers because they can be used in the PLAs and to help build brand awareness.
If you own a website, or an eCommerce store, you can set up your review feeds in Merchant Center. This will make them available for Google Shopping campaigns. Providing a review feed is a great way to build brand awareness and trust with buyers, as well as boost your conversion rates.
Adding the product review feed to your site can be a relatively easy process. Once the process is complete, Google will check that your reviews meet their guidelines before uploading them to your Google Product Reviews feed.
This can take a few weeks and is an important step to ensure that your review data is up to date with current product information and ratings. Google will first review your product reviews feed once they have received it. Then, the data quality and policy specialists at Google will inspect it before it's made public to buyers via Google Shopping.
Overview of Google Product Reviews
Google Product Reviews Feed allows retailers to easily manage and distribute product review across their websites. This allows them to create and upload a feed that includes customer feedback, product ratings, and reviews.
It can be set up using either the Google Product Reviews Schema or an XML file. After you have created your custom Google Product Reviews Schema you can submit it via FTP.
Google Product Ratings
Reviews submitted through Google Product Reviews Feed have to be of high quality. They must also be relevant to your products. They must be of a good length, include good photos, and follow the rules of the Google Product Reviews program (such as not being spam or hate speech).
You should not post unauthorized or offensive reviews and you should not infringe any intellectual property. Reviews that are low quality or offensive may be removed. You might also be barred from adding more reviews.
To help you prepare your feed, we recommend that you check out the Google Product Review Feed Guidelines. You'll be provided with a list containing recommended values and unique identifications for your reviews.
It's a good idea to provide the Global Trade Number (GTIN) for any clothing items you sell. Google can extract the GTINs from your product page, which makes it easier for customers to locate your products. In addition, you should include your brand name and MPNs to ensure that your product listing is standardized.