Client reviews are an effective way to receive feedback from your clients. They also help to keep your client relationships strong. These reviews provide key data and information that can be used to improve your products and services.
Review vs. Testimonials
It's important to have an online presence for your business and get positive client reviews. They can increase your brand's credibility, drive sales, and help you retain customers. How do you maximize the value of customer reviews?
Here are five ways to make the most of your clients reviews:
1. Start with a strong statement
If a client reviews you, please share it on your site. The review will have more credibility and impact if you use their name, face and even a pic.
2. Show you care and listen
Although a response to a review from a client doesn't need to be lengthy, it is important to do so quickly in order to make optimum impression. This can include a thank you for the positive review, a quick apology for any negative reviews and a promise to follow up in the future.
3. Be specific in your questions
A client review meeting that is productive will be based on what the client wants and needs. You must also be open to receiving their feedback in order to gain the best insights and ideas.
4. Maintain active listening and eye contact
A client review is a chance to get feedback from a client in an open and receptive manner. You must keep your eye contact with the client and relay to them the key points. This will help you not lose sight of what they are saying.
5. Make sure it all goes back to your company's success plan
Focusing on your company’s success plan and how it links to the client’s goals is a key part of effective client reviews. This will allow your company to communicate its data and information clearly without being distracting.
6. Talk about your team
An excellent client review includes a conversation about your employees. This will help clients in the future to see that you have real people behind your brand, and that they are willing to resolve any issues that may arise.
7. Highlight Their Success
Including the names, faces and job titles of your clients in a testimonial can help readers relate to their experiences with your business. Moreover, adding details from their purchase histories can create a unique and authentic story that others will appreciate.
8. Publish Your Customer Reviews
An easy and affordable way to increase your online credibility is to post customer reviews. These reviews can be posted on your homepage, added to a blog or ebook, and displayed. You can also include these in your email newsletters, social posts, or other marketing materials.